Jose Fernandez | Innonvamed Ophthalmics
Jose Fernandez is a creative from the Toronto area, with extensive experience in art direction, interactive ui/ux design, motion graphics, etc. He graduated from the Institute of Design in Havana, and George Brown College in Toronto.
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Innonvamed Ophthalmics

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General catalogue, covers Design guidelines Design guidelines Design guidelines Trial lenses kit cover Trial lenses Examination chair Keratometer General catalogue, inner pages
Category
Art Direction, Design, Editorial, Photography
About This Project

While working with the marketing department, I was managing photo shoots and instructional videos for new and existing products. My work also included art direction and design of printing material, focused on ensuring sales and reinforcing the place of this company in both domestic and foreign markets.

 

These examples show some of the catalogues for their S4OPTIK products. This brand has a defined color code for each line of equipment, which I was asked to follow. I was requested to create a more juvenile look for the line. The marketing strategy behind this decision was to reach new markets that included younger specialists and university students in the field.

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